Many businesses advertise their services or products on the internet, and because most communication on the internet is written, correct grammar and punctuation is essential. While some might argue that most people can write, not everyone knows the ins and outs of sentence structure, technical grammar, and presentation. Consumers, wary of phishing and other online scams, frequently look at the language a company presents to decide if a company and their product or service is legitimate or worthwhile. William Dutton, director of the Oxford Internet Institute at Oxford University indicates this when he says, “…when a consumer might be wary of spam or phishing efforts, a misspelt word could be a killer issue.” If you visit a website or read through a brochure and find grammatical or spelling errors, does it change your opinion about the company and its offerings? If you are like most people, it does. Charles Duncombe, an online entrepreneur, says an analysis of website figures shows a single spelling mistake can cut online sales in half. With a statistic like that, it’s clearly beneficial to have a professional proofread all company content that the public sees.
There are also safety and liability issues that can be addressed with professional documentation. In fact, the U.S. Consumer Product Safety Commission (CPSC) has recently mandated that assembly instructions for cribs be improved to make sure parents correctly build the cribs to prevent accidental deaths and injury to infants. This kind of safety concern can span a variety of fields and products, and if you have a professional in charge of such documentation, you can prevent liability to your company.
Providing comprehensive, complete, and accurate documentation to your customers, regardless of the type of business you own, is an invaluable way to drive down customer service costs. If consumers are aware of the documentation available to them and it contains the information they need to properly and efficiently use a product or understand a service, calls to customer support (or to you, if you are a very small business) will decrease. Your company ratings can only increase as a result because no one likes to call customer support.
As you can see, temporarily or permanently (depending on your needs) adding a professional documentation team to your company can help ensure your documentation represents your company in the best possible light. A professional writer can increase customer confidence in your company, reduce liability concerns, and reduce costs associated with a lack of consumer knowledge. Some people might not realize that a documentation professional is usually capable in a variety of mediums which can include anything from brochures and website content (including social media) to online help, user manuals, instructions, and more. A professional documentation team is an investment, not an overhead cost.
Because Cougar Mountain Software realizes the need to provide consumers with quality documentation, we employ a team that strives to continually improve the information available to our customers to help them get the most out of our products. You can access the available documentation for our products by visiting our Customer Service Center. The Documentation Team always welcomes comments and suggestions from our users; feel free to email us at
documentation@cougarmtn.com.
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PRLog (Press Release) – Jul 21, 2011 – The Knowledge Group/The Knowledge Congress Live Webcast Series, the leading producer of regulatory focused webcasts, announced today that it has scheduled a live webcast entitled: “Legal Series: Maximizing Profit Through Private Company M&A in 2011.” This two-hour event is scheduled on July 25, 2011 from 3:00pm to 5:00pm ET.