Rainmaker Marketing Strategies Yield 20% Annual Growth Rates For Practitioners Who Use Them

PRLog (Press Release) - Aug 31, 2011 - Atlanta, GA – August 31, 2011 – The most recent study from Secrets of Marketing Accounting, conducted through an online poll, reveals that 41% of small local accountants are experiencing annual growth rates of less than 5%. Discussion of these results during the weekly webinar, held from 3 to 4 PM Eastern Time, revealed that accountants fall into four basic groups when it comes to marketing. Not surprisingly, the marketing group that an accountant falls into correlates well with the annual growth rate he or she experiences.

For the 41% of accountants that had a growth rate of less than 5%, most admitted to struggling on a daily basis to retain clients. At least half of them also indicated that their primary means of marketing were direct mail and media advertising. Unfortunately, these methods are considered “dated” by practitioners in the higher annual growth groups.

In the second group there was a lack of focus in marketing methodology. Most of these individuals responded that they were using “a lot of different” marketing techniques to “get referrals.” These techniques seem to work moderately, creating annual growth rates between 5 and 10%, but better results can be achieved.

In the third group, with rates of growth between 10 and 20%, most of them were experiencing growth because of economic conditions in their geographic area. As licensed professionals, most were finding success with traditional mail marketing to clients requiring representation to the IRS. These accountants were also able to increase fees in this category of clients as a result of demand. There is nothing wrong with capitalizing on environmental variables, but it should be done with a clear marketing plan so that growth can be sustained.

The last group, which posts annual growth rates of 20% and up, was divided into two categories. The first category was new startups. They experienced high rates of growth, but moderate numeric growth. Basically, the large percentage growth is a result of low initial client count. It is the second half of this last group that is most interesting.

Accountants in established practices who still post 20% annual growth rates are an excellent example to the other groups. These practitioners indicated that they use multiple “Rainmaker” marketing methods taught at Secrets of Marketing Accounting Services, including public speaking, getting published (articles, blogs, pamphlets, etc.), and creating newsworthy press announcements. These accountants experience growth as a result of offering enhanced services to additional clients as well as from bringing on new clients.

The lesson here is that marketing has to be focused, measureable, and absolutely must use proven methods.  As Kirk Ward points out, “The methods at Secrets of Marketing Accounting Services have been tested and retested. Accountants who have put these methods into practice show growth year after year. The latest study is more confirmation that success can be achieved through the disciplined application of our strategies.” It’s pretty hard to argue with solid results, which is why accountants who have tried these Rainmaker methods never go back to “traditional” marketing styles.

About Secrets of Marketing Accounting Services:
Secrets of Marketing Accounting Services is the premier source of marketing tools and materials for small and growing accounting practitioners, providing a variety of pre-written and private label resources that practitioners can use in growing their practice.

For more information, visit http://secrets-of-marketing-accounting-services.com or call the Secrets of Marketing Accounting Services office at (563) 265-1491.

Contact Information:
Press Contact:
Kirk Ward
Secrets of Marketing Accounting Services
kirk@secrets-of-marketing-accounting-services.com
Atlanta, GA
(706) 698-5475

The Secrets of Marketing Accounting Services (http://secrets-of-marketing-accounting-services.com) is a membership site that provides startup and expanding bookkeepers, accountants and financial consultants with tools and materials for expanding and growing their professional practice.

You can see an example of their promotional materials at the "Bean Counter's Cookbook" (http://beancounterscookbook.com/)

View the original article here

Peliculas Online

Ira Rosenbloom, CPA, Optimum Strategies, LLC, To Speak At CPAx Tradeshow

PRLog (Press Release) - Aug 07, 2011 - West Caldwell, NJ – Ira S. Rosenbloom, CPA, Chief Operating Executive, Optimum Strategies, LLC, will be a Speaker at CPAx, an accounting tradeshow hosted by the Philadelphia Institute of Certified Public Accountants (PICPA).  The show is Tuesday, September 27th, 2011, Radisson Hotel Philadelphia Northeast, 2400 Old Lincoln Highway, Trevose, PA.

Rosenbloom’s topic, “Wheel of Fortune,” provides game plans for gaining entrepreneurial contributions from an accounting firm’s staff.  Techniques will be explained which will demonstrate how to leverage employee strengths to gain maximum value and generate a financial windfall for the full firm.

Most recently, Ira was a Speaker at the 40th Annual National Conference of the National Association of Black Accountants (NABA), June 22-25, Rosen Shingle Creek Resort, Orlando, Fl.

His topic, “CPA Practices and Firms: CORE Operations – The Road to Operational Success on the CPA Super Highway,” delved into the operational advances required for various size firms and various stages of growth and success so leadership could remain comfortably in the drivers seat until they wanted to let some one else take control of the wheel of their practice or specialty group. It is a primer with emphasis on metrics, visibility, strategy and accountability.

Through Optimum Strategies, LLC, Ira is filling a unique niche in the accounting field – coaching leaders/owners of CPA firms on how to improve both their firms and themselves.  

With more than 25 years of experience as a certified public accountant, Ira brings a distinctive perspective of someone who has achieved success as an entrepreneur leading a mid-size accounting firm and as a practice director in the corporate environment of a top-20 firm. His array of one on one coaching programs and workshops are geared to offer support for managing partners in every stage of their careers.

In the tightly knit accounting field; Rosenbloom brings a unique blend of “one of its own” mentality coupled with extensive experience as a CPA, a former managing partner and a practice leader.  According to Rosenbloom, “Managing partners of accounting firms will talk to me.  They understand I know exactly where their pain lies and can recommend successful techniques to remedy it.  Many of them have no one else they can talk to – whether inside their own firm or on the outside.  They view me as an objective source.”

With insight gained from the trenches, Rosenbloom’s objective has not wavered - to help closely held, middle-market companies achieve their financial, strategic, and operational goals.  Ira brings extensive experience to the profession and leverages that knowledge to help accounting firms enhance their profitability, efficiency and effectiveness.  His multifaceted hands on leadership experience with the economic, competitive, personnel, tactical and regulatory challenges that CPA firms face today sets him apart from other accounting consultants.

Optimum Strategies, LLC is a specialized consulting firm focused on helping CPA firms reach their financial and strategic goals in the most practical and efficient manner.  To learn more about Optimum Strategies, LLC, please contact Ira Rosenbloom at ira@optimumstrategies.com.

View the original article here

Peliculas Online